Who Are the Most Valuable Players in Football? Lionel Messi couldn’t hold off Cristiano Ronaldo’s charge to retake the Ballon d’Or from the Argentine, but he did continue to one up Ronaldo in another category: the world’s most valuable footballer. For the third consecutive year Messi landed atop Brazilian-based business firm Pluri Consultoria’s list of the most valuable footballers. And for the third consecutive year, Ronaldo came in at second place. Messi’s total worth came in at
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